Tuesday, October 30, 2007
We hope to cover two topics in reasonable depth: law and online publishing and search engine optimisation.
There will also be a short session to exchange ideas and share problems.
We expect to meet at 1pm again and finish in time for the Journalism Leaders forum which takes place the same day and will be focusing on sporting journalism.
Speakers and further details to follow.
If you are thinking of coming along please ping me an email.
Wednesday, October 24, 2007
- Just to report that our meeting on Oct 16th was a great success – both in terms of the turn-out and the content.
In attendance were (in no particular order and sorry if I got a job title wrong or missed somebody out):
Sarah Hartley, Manchester Evening News
Jon Barron, Yorkshire Weekly newspapers
Oliver Luft, www.journalism.co.uk
Chris Leggett, electronic editor MNA
Ian Harvey, assistant electronic editor MNA
Arup Biswas, Group Editorial Content manager, Johnston Press
David Higgerson, diigial editor, Daily Post
Rob Artisan, PR
Steve Bennedick, head of SKY news online
Nick Turner, CN Group
Craig McGinty, freelance journalist and blogger
Lee Swettenham, Guardian Media Weekly Newsapapers
Shelina Begum, theasiannews.co.uk
Mike Hill, Lancashire Evening Post
Andy Dickinson, UCLan video journalism
Andy Dickinson led a discussion about video journalism that was packed full of useful tips and useful info
Craig McGinty then pointed the way for newspapers wishing to connect to the blogosphere
Finally I kicked off a session on what drives web traffic
Among the ideas and tips shared during the session were:
Using Soundslides.com, Windows Media Player or Microsoft Photostory to create slideshow presentations that combine still pictures and audio
http://www.sitbonzo.com/ which is created by the Croydon Advertiser is a good example of how to do this
Videos posted on YouTube can be used to trail content in paper or on your website
Why not make DVDs of your video content? If you make over 100 they only cost £1.50 each
2-3 mins of video take 2-3 hours to produce
http://www.podsafemusic.com/ is a good source of free music for podcasts and videos
Some papers have begun to negotiate agreements to use sound clips of pop music in their videos. More information at: http://www.mcps-prs-alliance.co.uk/
Help community groups to set up blogs which you can monitor through RSS and take copy from
Set up blogs for interest groups such as fishing to help plug gaps in your coverage
Ensure your pages, copy and videos can be linked to by bloggers
Give clips of content to bloggers when you have content to promote eg an interview with a celeb who will have an online community eager to devour any content about their hero
Use a Flickr account as a way to receive readers’ pictures
Compile a directory of local bloggers
White-label fantasy football (with password in print for transfers) has been a big traffic driver for some websites – sponsored by DIY store with their name incorporated into team graphics
Check http://www.gonetoosoon.co.uk/ for memorials of local people which may lead to stories
Nightclub pictures have proved so popular that a gallery of them has been sponsored and may lead to a standalone website
Headlines using full names of sports players and other popular terms may lead to spikes in traffic thanks to google news alerts
Thursday, October 04, 2007
THE next meeting of the Digital Editors' Network, at UCLan in Preston, will be focusing on what works in online publishing, getting the best out of video and how blogs and the established media can work together.
The Digital Editors’ Network is an initiative to enable sharing of best practice between journalists running media websites.
The three discussions will form part of the 7th Journalism Leaders Forum, on October 16, featuring the regional editorial director of Trinity Mirror Neil Benson, who is amongst the panelists considering the global impact of the local news business.
The schedule for the get together is:
1pm: Meet for spot of lunch
1.30pm: Video journalism - Q&ADiscussion led by Andy Dickinson, lecturer in digital journalism at UCLan, giving pointers on developing web content and topics such as using Youtube
2.45pm: How journalists can connect with the blogosphereDiscussion led by Craig McGinty covering topics such as setting up community blogs, staff blogs, enhancing blogs with widgets, etc
4pm: What works?Discussion led by Nick Turner, head of digital content for CN Group, with participants passing on the best ideas for increasing online traffic from the last 12 months.
5.15pm: Forum drinks reception – a chance to network in the Greenbank Building
6pm: Journalism Leaders Forum. Panelists include Neil Benson, Trinity editorial director, and crowd-sourcing advocate Jay Rosen.
The afternoon talks will be very much in the style of an open discussion, with the use of an internet connection to highlight features and examples and so letting people share their own insights and observations.The Digital Editors’ Network discussions are free to attend. To book a place and get full venue details please email Nick Turner at firstname.lastname@example.org