Wednesday, October 24, 2007

A great success

  • Just to report that our meeting on Oct 16th was a great success – both in terms of the turn-out and the content.
    In attendance were (in no particular order and sorry if I got a job title wrong or missed somebody out):
    Sarah Hartley, Manchester Evening News
    Jon Barron, Yorkshire Weekly newspapers
    Oliver Luft, www.journalism.co.uk
    Chris Leggett, electronic editor MNA
    Ian Harvey, assistant electronic editor MNA
    Arup Biswas, Group Editorial Content manager, Johnston Press
    David Higgerson, diigial editor, Daily Post
    Rob Artisan, PR
    Steve Bennedick, head of SKY news online
    Nick Turner, CN Group
    Craig McGinty, freelance journalist and blogger
    Lee Swettenham, Guardian Media Weekly Newsapapers
    Shelina Begum, theasiannews.co.uk
    Mike Hill, Lancashire Evening Post
    Andy Dickinson, UCLan video journalism


    Andy Dickinson led a discussion about video journalism that was packed full of useful tips and useful info
    Craig McGinty then pointed the way for newspapers wishing to connect to the blogosphere
    Finally I kicked off a session on what drives web traffic

    Among the ideas and tips shared during the session were:
    Using Soundslides.com, Windows Media Player or Microsoft Photostory to create slideshow presentations that combine still pictures and audio
    http://www.sitbonzo.com/ which is created by the Croydon Advertiser is a good example of how to do this
    Videos posted on YouTube can be used to trail content in paper or on your website
    Why not make DVDs of your video content? If you make over 100 they only cost £1.50 each
    2-3 mins of video take 2-3 hours to produce
    http://www.podsafemusic.com/ is a good source of free music for podcasts and videos
    Some papers have begun to negotiate agreements to use sound clips of pop music in their videos. More information at: http://www.mcps-prs-alliance.co.uk/
    Help community groups to set up blogs which you can monitor through RSS and take copy from
    Set up blogs for interest groups such as fishing to help plug gaps in your coverage
    Ensure your pages, copy and videos can be linked to by bloggers
    Give clips of content to bloggers when you have content to promote eg an interview with a celeb who will have an online community eager to devour any content about their hero
    Use a Flickr account as a way to receive readers’ pictures
    Compile a directory of local bloggers
    White-label fantasy football (with password in print for transfers) has been a big traffic driver for some websites – sponsored by DIY store with their name incorporated into team graphics
    Check http://www.gonetoosoon.co.uk/ for memorials of local people which may lead to stories
    Nightclub pictures have proved so popular that a gallery of them has been sponsored and may lead to a standalone website
    Headlines using full names of sports players and other popular terms may lead to spikes in traffic thanks to google news alerts