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Showing posts from September, 2013

#smartDEN Smart Content (not Smart Data) in the spotlight at the Autumn 2013 DEN meetup in London

There’s been a lot of talk about ‘Smart Data’ of late, but the focus shifts to ‘Smart Content’ at the next Digital Editors Network meetup on 15 October at News UK, 3 Thomas More Street, London.

‘I see Smart Content as Social, Measurable (yes, we need data too), Audience-focussed, Rewarding (for all involved) and Timely,’ says Fran├žois Nel, a co-founder of DEN and director of the Journalism Leaders Programme at the University of Central Lancashire, who worked with Lucia Adams, deputy head of Digital for The Times and The Sunday Times, and Nick Turner, head of digital for the CN Group, to convene the event.

To help further define the concept, share lessons learned through practice and to consider the way forward, they’ve invited a variety of media innovators to what is being called #smartDEN. John Witherow, acting editor of The Times, will welcome participants and presenters, including:
Julia Hutchinson, head of content for the global marketing solutions business Group FMG, whose client…