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Showing posts from January, 2010

#DEN2010 Winter Meeting: Benchmarking Your Website

As we grapple with how to create revenues with our online brands it's obvious that we must understand more about our audiences than just whether the number of unique users is increasing month on month. How much of our audience are regular visitors or eager participants in our online comemnt forums? How many are based abroad and how many are just dipping in to follow a link to one page?Our Winter 2010 meeting will allow you to compare notes other digital editors and see how your site measures up to industry trends.

Editors from four of the UK's leading news organisations will "lift the bonnet" on their strategies to engage audiences – and the metrics they use to measure the success of their efforts – in a Chatham House Rule-discussion in Preston.The programme will run from 1:30-5pm on February 25th, with registration & lunch from 1pm in the Adelphi Conference Room at the University of Central Lancashire.The session aims to assist you in addressing some linked chall…