#smartDEN Programme 13:30 Registration and coffee 14:00 Intro: François Nel 14:05 Welcome: Katie Vanneck Smith, Chief Marketing Officer at News UK 14:15 SESSION 1: Towards a Smart Content Strategy: how publishers are approaching digital at a strategic level (Chair: Lucia Adams) 14:15-14:25 Mary Beth Christie of the FT: making a success subscriptions and digital transformation 14:25-14:35 Kevin Delaney, disruption and the Quartz journey 14:35-14:45 Julia Hutchison of FMG Group on how brands are getting into the editorial game 14:45 Q&A Discussion 15:00: Pause 15:15. SESSION 2:
There’s been a lot of talk about ‘Smart Data’ of late, but the focus shifts to ‘Smart Content’ at the next Digital Editors Network meetup on 15 October at News UK, 3 Thomas More Street, London.
‘I see Smart Content as Social, Measurable (yes, we need data too), Audience-focussed, Rewarding (for all involved) and Timely,’ says François Nel, a co-founder of DEN and director of the Journalism Leaders Programme at the University of Central Lancashire, who worked with Lucia Adams, deputy head of Digital for The Times and The Sunday Times, and Nick Turner, head of digital for the CN Group, to convene the event.
To help further define the concept, share lessons learned through practice and to consider the way forward, they’ve invited a variety of media innovators to what is being called #smartDEN. John Witherow, acting editor of The Times, will welcome participants and presenters, including: Julia Hutchinson, head of content for the global marketing solutions business Group FMG, whose client…
This autumn 2013 meeting of the Digital Editors Network on 15 October will definitely not be one to miss.
We're being hosted by News Corp on the 13th Floor of their offices near Tower Bridge, where the great views are sure to provide a suitable backdrop for the lively discussions on how innovating news media companies are using data to inform smart content and commercial strategies.
Speakers to be confirmed. And, as always, suggestions are welcome.
The Digital Editors Network has worked since 2007 to link
media innovators, whether they work inside, outside or alongside mainstream
media organisations. You can connect with DEN by joining our Linkedin group , following us on Twitter @DENupdates or this blog .
If you'd like to contribute ideas, speak, host, sponsor or collaborate on this or a future DEN meetup or workshop, contact the convenors François Nel FPNel@uclan.ac.uk or Nick Turner
Big Ideas, Big Data
Amongst the speakers are:
•Gerd Leonhard, media futurist and Big Data guru
•Jim Roberts, Executive Editor, Reuters Digital, and former Assistant Managing Editor, New York Times
•Neelay Patel, Vice President, The Economist
•Stephen Doig, Pulitzer Prize-winning data journalist & computer-assisted journalism expert and academic
•Andy Mitchell, managing director at ANyMedia network, part of DMGMedia, formerly A&N Media including Daily Mail
•James Ball, Lead data journalist, Guardian
•Sanjeevan Bala, Channel 4 Head of Data Planning and Analytics
•Simon Thomas, Strategic Systems Director, Global Analytics and Insight, GroupM EMEA
•Dr. Bernie Hogan, Big Data scientist, Oxford Internet Institute, University of Oxford
For those in the Digital Editors Network who, like me, are too wrapped up to join the 1000+ participants at 20th World Editors Forum in Bangkok from June 2nd to 5th, here's a great way to keep your finger on the pulse.
Regular DEN participant (and JLeaders grad)Steve Matthewson, Managing Editor: News for Business Day and BDLive in South Africa, will be in Thailand and has kindly agreed to keep an ear to ground for issues and opportunities that would be of particular interest to DEN folks.
In addition, we'll be feeding in the Twitter hashtag #editors2013 - so join the conversation, too.
There's little doubt that forward-thinking news publishers big and small will be ramping up their mobile efforts in 2013.
But while that may be strategically straightforward, implementing an effective cross-media publishing strategy will continue to present significant technical, organisational and business challenges.
With the array of channels and devices increasing, it's probably not surprising that the RWD (Responsive Web Design) vs AWD (Adaptive Web Design) is a hot debate
right now. Or that the title for the next Digital
Editors Network meetup on 21 Februrary in the Media Factory in Preston is #responsiveDEN.
Sure, we'll be taking an indepth look at the various approaches to web
design that intends to provide an optimal viewing experience — easy reading and
navigation with a minimum of resizing, panning, and scrolling — across a wide
range of devices from desktop computer monitors to mobile phones. But we'll also be thinking
more laterally about what Responsive …