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Showing posts from January, 2013

#responsiveDEN Responsive Design isn't just about design or technology

There's little doubt that forward-thinking news publishers big and small will be ramping up their mobile efforts in 2013.

But while that may be strategically straightforward, implementing an effective cross-media publishing strategy will continue to present significant technical, organisational and business challenges.

With the array of channels and devices increasing, it's probably not surprising that the RWD (Responsive Web Design) vs AWD (Adaptive Web Design) is a hot debate right now. Or that the title for the next Digital Editors Network meetup on 21 Februrary in the Media Factory in Preston is #responsiveDEN.
Sure, we'll be taking an indepth look at the various approaches to web design that intends to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices from desktop computer monitors to mobile phones. But we'll also be thinking more laterally about what Responsive …