The audience for media websites continues to grow, but can we make online revenues growing accordingly?
We often hear about the new ideas for increasing audiences and interaction on our sites, but what’s fresh when it comes to increasing the money we earn from those expanding audiences?
This month’s Digital Editors’ Network meeting on April 29th takes a detailed look at what media companies are doing to monetise their web offerings and how advertisers’ expectations are changing.
Digital editors from a wide range of regional newspapers and other media will contribute to the discussion with their own examples of good practice, but the meeting will also benefit from the contributions from three key speakers, each with their own perspective on the issue.
Ruth Spratt, digital and broadcast director for the Manchester Evening News group, will give an insight into how her company’s business model is adapting the challenges and opportunities of digital publishing.
Paul Bradshaw, author of the Online Journalism Blog, will report back on the recent Journalism Enterprise & Entrepreneurship Camp which looked at different revenue models for online journalism.
Rick Waghorn, founder of myfootballwriter.com, will also be on hand to discuss his views on how local journalism can be funded through contextual advertising – either supporting newspaper websites or independent writers.
Organiser Nick Turner, head of digital content for CN Group, said: “I’m really pleased with the speakers we’ve got lined up and when you add into the mix the views and experience from digital editors from all the big newspaper groups and it should be an interesting afternoon.
“It will be a chance to share experience in an informal discussion and in a way that allows us all to improve the commercial sharpness of our websites.”
The Digital Editors’ Network runs from 1pm to 5pm on April 29th at the University of Central Lancashire, starting with a buffet lunch. It is a free event, but to book a place and further details please email Nick Turner on firstname.lastname@example.org.
For those of you who want to continue the discussion and take surrounding broader look at the issues will be chance to take a broader view these issues the 9th Journalism Leaders Forum takes place on the same day from 6pm.
Entitled “Why isn't more media translating into more money for mainstream media companies?” confirmed speakers include Karen Swan, marketing head for Trinity Mirror Regionals, Anton Grutzmacher, head of client services at the market intelligence company, Hitwise, and Paul Bradshaw. See the Forum blog for more details.
Also: Link up with the Digital Editors’ Network on Facebook .
Further details: Nick Turner, email@example.com, 07764 657037