#socialden2011 Social Media and Publishers: mobilizing, managing, measuring and monetizing the engagement
As we grapple with how to grow audience engagement through social media, it's obvious that we must understand more about how to manage, measure and monetize our activities. Our Spring 2011 meeting of the Digital Editors’ Network will give you a chance to hear from executives of Facebook, The Independent and the Institute for Analytical Journalism about the opportunities and practicalities of implementing a social media strategy during in a Chatham House Rules-discussion in Preston. The programme will run from 1:45-5pm on May 24th, with registration & lunch from 1pm in Scholars Restaurant in Foster Building on the University of Central Lancashire's Preston City campus. A networking reception will follow until 6pm. Leading the discussion will be: Karla Geci is Strategic Partner Development for Facebook and former head of marketing for Bebo. Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build soc...