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#socialden2011 Social Media and Publishers: mobilizing, managing, measuring and monetizing the engagement

As we grapple with how to grow audience engagement through social media, it's obvious that we must understand more about how to manage, measure and monetize our activities.

Our Spring 2011 meeting of the Digital Editors’ Network will give you a chance to hear from executives of Facebook, The Independent and the Institute for Analytical Journalism about the opportunities and practicalities of implementing a social media strategy during in a Chatham House Rules-discussion in Preston.

The programme will run from 1:45-5pm on May 24th, with registration & lunch from 1pm in Scholars Restaurant in Foster Building on the University of Central Lancashire's Preston City campus. A networking reception will follow until 6pm.

 Leading the discussion will be:

Karla Geci is Strategic Partner Development for Facebook and former head of marketing for Bebo. Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build social applications and experiences on their owned web properties and Facebook Pages.

Jack Riley is Head of Digital Audience & Content Development for The Independent , the i paper and the Evening Standard. He has championed innovative ways to use Facebook's features, allowing readers to 'like' Independent content and follow articles from individual journalists or on certain topics such as football teams.

Tom Johnson works in the space where journalism and technology overlap. A former editor at the Scientific American, Tom is co-founder of the Institute for Analytic Journalism and professor emeritus at San Francisco State University.

Paul Teague has 20 years experience in journalism during which time he picked up a Webby award and now works in internet marketing. He'll have practical tips on creating the best Facebook pages and thoughts on how media companies should respond to their advertisers exploring social media options.

The discussion will be chaired by Nick Turner, Head of Digital Content Development for the CN Group. Fran├žois Nel, director of the Journalism Leaders Programme, will lead the the final 1 X 1 X 1 session during which each meeting participant will have one minute to discuss one idea using one slide / link (if required).

The Digital Editors' Network is supported by Vision + Media and the School of Journalism, Media and Communication at the University of Central Lancashire, home to England's oldest university journalism programme.

For addtional programme details and #socialden2011 Twitter updates, contact or follow Nick Turner at @nickincumbria / , or Fran├žois Nel @francoisnel /


Do you have - or would you like to take - responsibility for managing multimedia projects? Then check out the Journalism Leaders Programme website for details about the Spring Seminar, Managing Multimedia Projects: delivering innovation in the Digital Age, which runs from 23rd to 27th May in Preston or download the flyer.
#djcamp2011: DEN is offering a data journalism do-shop (not another talk shop) on 19-20 May at Vision+Media at Media City UK, Salford Quays, Manchester. More details about this hands-on skills development workshop with Tom Johnson, ScraperWiki's Frances Irving and Open Data City Manchester's Julian Tait are available here.