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Showing posts with the label Karla Geci

Play it again: #socialden slides and links

You can visit, revisit or replay the presentations from the #sociaden meetup , Social Media & Publishers: mobilizing, managing, measuring and monetizing the engagement, on 24th May 2011 in Preston by checking out the live blog log or by following these links to the speakers' slides: Journalism Leaders Programme director Francois Nel 's slides with findings from the 2010 World News Future and Change Study* and the ongoing Where Else Is the Money ? project ( *Newpaper executies can participate in the 2011 survey here - and get a free copy of the final report ). Facebook's Karla Geci 's slides . The Independent, the I paper & Evening Standard’s Jack Riley 's slides Institute for Analytic Journalism’s Tom Johnson slides (to be posted soonest). Social Media consultant Paul Teague 's slides Also see Clare Cook 's blog for a summaries of presentations by Karla , Jack , Tom and Paul . Diary note : the Autumn 2011 Digital Editors' Network m...

#socialden coming to you live on 24th May - wherever you are

Anyone who still doubts that mainstream media are no longer the gatekeepers of mass communication and knowledge dissemination would do well to talk to Hosni Mubarak . Or to ‘ CTB ’. With over five billion mobile phones in use, over 100 million smart phones sold per quarter (Q4 2010), 175 million Twitter accounts*, 600 million Facebook users (Jan 2011), one billion Google search queries per day (Mar 2011), news publishers (and others) are grappling with how they best to link and to leverage the power of social media. That challenge is under the spotlight at the spring meeting of the Digital Editors Network at the University of Central Lancashire in Preston in Tuesday, 24th May 2011. Those leading the discussion on "Social Media & Publishers: mobilizing, managing, measuring and monetizing the engagement," will include executives from Facebook , The Independent and the Centre for Analytic Journalism . The program, outlined below, will be Webcast here and also blogged liv...

#socialden2011 Social Media and Publishers: mobilizing, managing, measuring and monetizing the engagement

As we grapple with how to grow audience engagement through social media, it's obvious that we must understand more about how to manage, measure and monetize our activities. Our Spring 2011 meeting of the Digital Editors’ Network will give you a chance to hear from executives of Facebook, The Independent and the Institute for Analytical Journalism about the opportunities and practicalities of implementing a social media strategy during in a Chatham House Rules-discussion in Preston. The programme will run from 1:45-5pm on May 24th, with registration & lunch from 1pm in Scholars Restaurant in Foster Building on the University of Central Lancashire's Preston City campus. A networking reception will follow until 6pm.  Leading the discussion will be: Karla Geci is Strategic Partner Development for Facebook and former head of marketing for Bebo. Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build soc...