There’s been a lot of talk about ‘Smart Data’ of late, but the focus shifts to ‘Smart Content’ at the next Digital Editors Network meetup on 15 October at News UK, 3 Thomas More Street, London. ‘I see Smart Content as Social, Measurable (yes, we need data too), Audience-focussed, Rewarding (for all involved) and Timely,’ says François Nel , a co-founder of DEN and director of the Journalism Leaders Programme at the University of Central Lancashire, who worked with Lucia Adams , deputy head of Digital for The Times and The Sunday Times, and Nick Turner , head of digital for the CN Group, to convene the event. To help further define the concept, share lessons learned through practice and to consider the way forward, they’ve invited a variety of media innovators to what is being called #smartDEN. John Witherow , acting editor of The Times, will welcome participants and presenters, including: Julia Hutchinson , head of content for the global marketing solutions business Gr...