Google to host the Digital Editors Network’s meet-up on understanding the opportunities and challenges offered by distributed content
The next Digital Editors Network (DEN) meeting, tagged as #distributedDEN, is set to be hosted by Google on September 8th at 123 Buckingham Palace Road, London SW1W 9SH, to discuss how digital publishers and platforms could engage to maximise the opportunities that distributed content offers to them. The rise of new distribution channels (e.g. search and social) has enabled journalism to reaches larger audiences than ever and in many more ways. This means that readers have a nearly limitless amount of news sources to choose from and limitless amount of digital content to spend time with. Key questions that media organisation should ask themselves are: How to distribute their content so it engages the right audiences in line with their strategy? How are the specific distributed channels different from each other and what does that mean for publishers? With this in mind, the autumn meeting, which is co-organised by François Nel of the University of Central Lancashire, will incl...